The video production company you’re working with bring their crew, equipment, talent (actors) and all necessary props out to the location and capture all the footage necessary.

Production is the actual filming of the video. The action of making or manufacturing from components or raw materials or the process of being so manufactured. But unfortunately, spending the appropriate amount of time in pre-production to nail down the video’s concept is often an overlooked step in the production process. Having a strong concept is an essential component of a video. It’s where we get all of the ducks in a row so the rest of the production process is as smooth as gravy. Pre-production is the work done on a product, especially a film or broadcast program before full-scale production begins.Įlements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production. The production process, in a nutshell, is pre-production → production → post production. And some of our clients have asked us to elaborate on the subject matter, so here it is.

To us, pre-production is a term we use in our vocabulary daily, so it’s easy to use the term with clients without realizing they may not know what the terms pre-production, production, and post-production actually mean or what they entail.īut you know us, ask and you shall receive. What does that even mean? Working in a video production company here in Orlando, it is easy to see why we often use terminology specific to video production and forget that most people do not know what all encompasses any given term. Pre-Production, Production and Post-Production Defined

Post production